alex scholing art director, designer, software maker, type designer
2010: BURODOK: anyone can afford it now
As handy as ever but at half the price! (sorry, Dutch language only)
2009: Logo ICT Media Group
Corporate logo that can easily be extended to sub brands.
2009: IMG Grotesk
Typeface for the visual identity of the ICT Media Group. (more)
2009: Student campaign for the
Amsterdam Music Theatre
Speak your languages... (more)
2009: 5 years of Design Platform Arnhem
Sign for the 5th anniversary of Ontwerp Platform Arnhem. (more)
2009: 99 designs
Quick ’n dirty proposals to flex the muscles, for the worldwide graphics site 99designs.com. (more)
2009: Amsterdam Sans (in progress)
A new typeface for general use. Open, friendly, different. And of course, legible. (more)
2008: De Groene Compagnie
Green letters for a new and pleasant rural residential area. (more)
2008: Achmea
Special versions of one of the corporate fonts of insurance company Achmea. One for use on billboards and a space-saving version for corporate printing (more)
2007: MultiDeLuxe
Logo and typeface for Alex's shop.
2007: Boer’n Yoghurt
Rough handwriting font for the bestest yoghurt in the Netherlands. (more)
2007: HEMA
Special versions of the corporate typeface of the normalest department store of the Netherlands. Extra characters and optimized for a smooth workflow. (more)
2006: Hamerbier (proposal)
Packaging for upmarket, natural beer of high organic quality. Special Beer, Blond Beer, White Beer, Dubbel and Tripel. Premium, distinctive and not to be confused. (more)
2005: PCM newspapers
Recruiting research for four Dutch newspapers. (more)
2005: Textiles Museum Tilburg
Base design of the museum newsletter.
2002-2004: Kröller-Müller Museum
Annual Reports: rich and diverse as the museum itself. (more)
2004: Recordings, Boomfilm, VPRO
Graphics for a series of TV documentaries.
2004: Dutch Architects, BIS
Seventh edition of the well known list of Dutch Architects. (more)
2004: Parteon
Annual report of two merged housing corporations.
2004: Helene Kröller-Müller
Pictorial book about the life of the founder of the namesake museum. (more)
2004: HEMA (proposal)
Christmas packaging.
2003: DOX
Logo for an online documentary channel. Is it a face? Is it a film camera? Is it playstation?
2003: Encore (University of Amsterdam)
Logo for an international academic network of economic researchers.
2002: Harreveld
Juvenile correctional institute with a problem. (more)
2002: FF Roice
Evolution of the typeface ‘Engine’ of 1995. Still unconventional but with better manners. For sale through FontShop. (more)
2002: De Visuelen
Visual identity for a legal organisation specialising in intellectual property. (more)
1996-2002: Type experiments
TypoBrutto, EngineSans, NuclearType, Carrera. (more)
2001: StageOne
Logo for a small business development company.
2001: Ecover
Doubled turnover for ecologically neutral household detergents. (more)
2001: Museum of Modern Art Arnhem
Presentation of typeface design EnginePro/Roice at the exhibition ‘Made in Arnhem’.
2001: City of Amsterdam
Annual report. It couldn’t be any more colourful. (more)
2001: Dutch Designers Association (BNO)
Strikingly designed textbook about designing product packaging. (more)
2000: Ministry of Economic Affairs
Tough figures made attractive and accessable. (more)
2000: Fundix
Logo and corporate identity for online funds trading: change is the only constant factor. (more)
2000: net:ventures and net:integrators
Two related logos for two related companies. (more)
2000: Invito
Brand Book for a chain of shoe stores. (more)
1999: FontShop 2, great images for great words
Alternative ads for royalty-free stock photos. (more)
1999: FontShop 1
Ads for a maverick supplier of royalty-free stock photos. (more)
1999: Isonul
No logo for a design firm. (more)
1997: Nike
Series of French billboards on the occasion of the World Cup'98. (more)
