alex scholing consultant, art director, designer


nederlands

 

 

I wanted to be an architect when I was four, a car designer when I was eight and in highschool I was handdrawing typographic posters in the party committee. I wanted to ‘make things’ and was always looking for ‘beautiful’.

I studied industrial design and graphic design in art school. My first job was at an advertising agency in the south of Amsterdam where I learned how to make things ‘communicate’. Later I was a roving alchemist in search of graphic simplicity, truth and a splash and preferably all at once.

I published typefaces through FontShop, I started a design office with Pam and Peter, I was a teacher in art school, I made computer software, I worked briefly with my friends at Qua Associates and later at design machine Koeweiden Postma.

Some call me a rebel, but that’s not what I am. I just find that life in general and design in particular have a lot more to offer when you leave the trodden paths regularly. Which doesn’t mean I don’t walk those trodden paths myself every now and then, after all, they’re convenient and pretty quick.

Today I’m an independent design gun-for-hire. The alchemist and the ad boy are still there but more experienced and wiser. They are still the free thinkers that they always were but today they also know when to stay ‘inside the box’.

For more information you can reach me through LinkedIn or you can download my vCard. Of course you can email me too.

Below are some brands and clients that I’ve worked for in the past.

Media & publishing

KPN (telecom)
Kluwer (publisher)
Computable (computer magazine)
NRC Handelsblad (newspaper)
Automatisering Gids (computer magazine)
VPRO (TV broadcaster)
PCM (newspaper publisher)
BIS publishers (design books)
UPC (cable company)

Industry

Linde (fork lifts)
Shell (oil & gas)
Glasurit/BASF (car paints)
Nuon (energy)
Stork Wärtsilä Diesel (ship engines)
NS Goederen (rail cargo)

Financial

Achmea (insurance group)
Fundix (online funds trading)
VSB Bank
SNS Bank
ING Bank
Nationale Nederlanden (insurance)

Business

Netintegrators (corporate internet consultants)
Netventures (incubator)
Monitor Company (corporate consultants)
KPMG (corporate consultants)
Optiver (stock traders)

Retail

Invito (shoes)
Spa (drinks)
Nestlé (food)
Ecover (ecologically neutral household detergents)
O'Neill (clothing)
Corel (clothing)
FontShop (typefaces and stock photos)
Zuivelhoeve (dairy products)
Natudis (organic foods)
Nike (clothing)
HEMA (Dutch department store)
Saab (cars)

Cultural

Textiles Museum Tilburg
Kröller-Müller Museum Otterlo
Van Gogh Museum Amsterdam

Non profit

Dutch Red Cross
BOVAG (automotive)
BNO

Government

Velsen (county)
City of Amsterdam
Harreveld (judicial institute)
Hoogezand-Sappemeer (county)
Dutch Ministry of Economic Affairs

Other

University of Amsterdam
Parteon (housing corporation)
Schiphol (airport)
Dutch Post and Dutch Telecom