Advertising for Fontshop, aimed at designers.

 

Stock photography is expensive, but not so at FontShop, so the keyword here is cheap. Cheap succes, cheap taste, cheap romance etc. In a slightly funky design, to appeal to designers.

 

---

Alternative ads aimed at the advertising industry in general.

 

Take a random quote, a random foreground image and a random background image: done. Bottom line: FontShop. Big images for big words.